Business Tools

Discover valuable strategies, tested tools, and proven systems to build any business

ActionCoach founder Brad Sugars explaining why you need a coach. Watch

Why you Need a Coach

A Business Coach is better than a consultant for many reasons. With years of successful experience that can provide valuable insight, your Business Coach will help you develop long-term and short term goals and strategies, as well as improve your business in areas that you might have overlooked. You may be able to survive in business without the help of a Coach, but it's almost impossible to thrive...

Who is Andre Van Rooyen?


I provide business coaching services to the Small Business environment. I show business owners how to maximise profits whilst at the same time freeing up more time. Far too often business owners are slaves to their businesses and instead of running a business, they end up occupying a job, self-employed with no boss, no support and often having to support an expensive work force. My goal is for business owners to achieve the ActionCOACH definition of a business:

"A commercial, profitable enterprise that works without you".

My motivation for becoming a Business Coach is my desire to help the community. After leaving the corporate world and completing my MBA in 2013, I wanted to help business owners.

My Background…

During my corporate career I was responsible for individual and team coaching, something I found myself to be good at and something that I enjoyed. Coaching seemed to offer a good second career. As a life-long Banker I dealt with numerous businesses ranging from massive corporates to small one man operations. Whilst South African corporates are typically in excellent financial shape and cash flush, the same does not necessarily hold for Small Business. It often struck me how some small businesses appear to thrive despite mistakes and poor decisions being made by the business owners. These businesses invariably had no life of its own and often had to wind down when the business owner was no longer able to run it.

During my career as a banker I found that the owners of small and medium size businesses often lacked formal business training and learnt “on the job”. They were invariably entirely on their own with nobody with whom they could discuss practical business issues and problems. Whilst Accountants, Lawyers and Bankers do provide business owners with advice when asked to do so, such advice is often more beneficial to the relevant Accountant, Lawyer or Banker than to the business itself.

The late Nelson Mandela once commented that unemployment and poverty was the curse of Africa. If business owners could be shown how to grow and expand their businesses, opportunities will be created for increased employment and this will contribute towards poverty alleviation. As a Business Coach I will have the opportunity to help rid South Africa of the aforementioned curse, one business at a time, as well as making a difference in the lives of my clients.


“If you can run one business successfully, then there is no reason you can’t run any number of businesses at the same time”RICHARD BRANSON

As your Business Coach and advisor, I will help you deliver the results you desire using proven tools, methodologies and systems, tested and perfected over tens of thousands of businesses worldwide for over more than two decades. I will hold you accountable for your results and just like a sports coach, push you to perform at optimal levels.


Let’s schedule a Free Business Coaching session to get started.

Apply for a Complimentary Coach Consultation

Learn what the best business coach in the industry can do for you, and you can get it for free

Sign Up Now